Mega project planned next to LA Live might be wrapped in giant LED sign

Thanks to new renderings, it’s easy to imagine how plans for three new towers—festooned in a huge digital sign      —from Chinese developer Shenzhen Hazens Real Estate Group will alter an L-shaped property near LA Live.

The renderings are included in new draft environmental report, first seen on Urbanize LA. The report breaks down the order in which the three towers will be built, and how and where the 300 hotel rooms, 650 condos, and 80,000 square feet of space for restaurants, retail, and additional commercial uses will fit in.

The first section of the Gensler-designed project would go up on the parking lot to the south end of the property, along 11th Street. A 34-story hotel on 11th and Figueroa and a 32-story, 290-unit residential building on 11th and Flower would comprise phase one.