Santa Monica-based Heal The Bay Marks Turning Point

May 12, 2017 — Heal the Bay marked what will likely be a turning point this week when Dr. Shelley Luce took the reins after a nationwide search led to the Santa Monica-based non-profit’s own backyard.

A staunch advocate of reshaping non-profits to meet future challenges, Luce — who headed Environment Now based in Santa Monica — has been tasked with re-envisioning the scope of the organization’s “advocacy and education programs,” officials said.

The hiring marks a transition for the grassroots all-volunteer organization formed three decades ago to lead the fight to keep Hyperion from dumping sewage into Santa Monica Bay, officials said.

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