Curious Billboards in California

An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes—because they showthe landscapes themselves.

Jennifer Bolande’s “Visible Distance/Second Sight” is gracing roadside scenes along Gene Autry Trail and Vista Chino in Palm Springs, California. When a viewer sees the outdoor posters from the right perspective, the large-scale images of the mountains in the distance align with the actual ranges, creating a striking juxtaposition of the virtual image and the real one.

Part of a broader “Desert X” exhibition in the area, it’s meant to redirect attention from the advertisement to the natural world depicted in it. It’s been done before, to a degree. As we pointed out in 2015,artist Brian Kane’s work in Massachusetts used trees and stars to similar effect.   

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Chris Alexakisart