River of Beauty is an opportunity to soften the hardscape and create cultural impact by painting the channel walls of the LA River. This project will express the cultural diversity and creative talents of our region by connecting citizens, visitors and the global creative community with world class civic art along 51+ miles of concrete canvas.
Vision: Create a "River of Beauty" connecting communities with expressions of Beauty representing the diversity of LA plus our global creative and communications expertise.
Objective: Beautify LA River public space in a quick, inexpensive, uncomplicated and inclusive way. Connect people and institutions to create world renown cultural impact asap by aligning resources to bring more Beauty into the world at the civic scale and showcase the cultural diversity and creative talents of Los Angeles.
- Art considered for inclusion in River of Beauty will be selected by civic art experts from among submissions by world renown artists and those proposed by community arts institutions representing LA's cultural diversity.
- Accepted work will accord with public art standards of decency, excluding content overly violent, sexual, political or religious.
- Finished murals will be 90% similar to renderings.
- Artists will be compensated.
- Materials will be environmentally considerate, supplied by approved vendors.
- Anti-graffitti sealer will be applied to completed work.
- Maintenance, though not expected, will be taken care of as needed.
- Expenses will be minimal: Labor, Lifts, Paint, Sealer
Spring: obtain public sector permissions; engage professional art advisors and patrons, choose artists to design murals and assign them panels to paint along a one mile stretch of vertical channel wall near the LA River Bikeway at Griffith Park.
Summer: paint walls during the LA River recreational season when activities such as kayaking and fishing are allowed; engage local communities, share with world through social media, showcase beauty of LA's global heritage and renown creative cultures as additional support for LA2024 Olympic bid
Fall: include in Getty's Pacific Standard Time: LA/LA museum initiative promoting local and global cultural tourism
(April - permissions granted, May - art submissions, June - final selections, July - installation)
Council of Advisors:
Our team of technical, cultural, curatorial and community advisors related to the professional art world provides strategic guidance, as well as submitting and helping select artists for consideration. This growing list includes:
Obey Giant's Amanda and Shepard Fairy, Dan Flores; Beautify Earth's Evan Meyer and Ruben Rojas; LACMA curators including Modern Art's Lauren Bergman and Islamic Art's Linda Komaroff (plus several other departments); MOCA arts and education department; Mixografia's Remba family; Main Museum's director Allison Agsten; DCA and Watts Towers Art Center; Inner City Arts' Bob Smiland; Harry Chandler; plus river advocacy groups including RiverLA and FoLAR...
LA watershed mural precedents:
LA River and Water inspired murals:
Global civic mural examples:
Growing gallery of renown LA participating and potential artist partners:
Relevant programs, resource partners and technical and creative advisors:
Potential locations for future installations along the river:
Phase b: LA Greenway Trail adjacent to Frank Romero's mural, near Elysian Valley, Roundabout
Phase c: Downtown LA between 1st and 7th street bridges, 2016 site of CURRENT:LA
Phase f: near Coldwater Canyon and Valleyheart, site of recent and proposed bike path improvements
LA2050 groups presenting public art related proposals: