River of Beauty is an opportunity to create cultural impact with the largest painting in the world on the channel walls of the LA River. This project will express the cultural diversity of our region connecting citizens, visitors and the global creative community with world class civic art on 51+ miles of concrete canvas.
Vision: Create a "River of Beauty" connecting people and communities with expressions of beauty including traditional and avant-guarde cultural styles as interpreted by local and global artists.
Objective: Find the least expensive, most inclusive way to create cultural impact asap by aligning resources to bring more beauty into the world through painting at the civic scale, along our shared watershed.
Project management and strategic guidance provided by Beautify Earth
Spring: engage partners, sponsors and artists to design murals; perhaps in homage to Frank Romero in conjunction with Winter/Spring Dreamland retrospective at MOLAA, Getty's Pacific Getty's Pacific Standard Time: LA/LA initiative, LA2024 Olympic bid
Summer: engage communities; paint riverbank walls during LA River Recreational Season; share with social media
Prepare projects for next year!
Phase b: LA Greenway Trail adjacent to Frank Romero's mural, near Cypress Park, Elysian Valley and Roundabout
Phase d: South of Downtown LA adjacent to Maywood Riverfront Park
Phase e: LA River banks into Long Beach Harbor between W. Shorline Dr. & W. Ocean Blvd. with Caesar Chavez park (3/5 miles)
inspiring global civic murals
renown potential LA artist partners:
relevant programs and resource partners:
connect with relevant LA2050 proposals: