River of Beauty is an opportunity to soften the hardscape and create cultural impact by painting the channel walls of the LA River. This project will express the cultural diversity and creative talents of our region by connecting citizens, visitors and the global creative community with world class civic art along 51+ miles of concrete canvas.

Theme = Beauty, showcasing LA's creative talent and culturally diverse communities

Theme = Beauty, showcasing LA's creative talent and culturally diverse communities

Vision: Create a "River of Beauty" connecting communities with expressions of Beauty representing the diversity of LA plus our global creative and communications expertise.

Objective: Beautify LA River public space in a quick, inexpensive, uncomplicated and inclusive way. Connect people and institutions to create world renown cultural impact asap by aligning resources to bring more Beauty into the world at the civic scale and showcase the cultural diversity and creative talents of Los Angeles.

  • Art considered for inclusion in River of Beauty will be selected by civic art experts from among submissions by world renown artists and those proposed by community arts institutions representing LA's cultural diversity.
  • Accepted work will accord with public art standards of decency, excluding content overly violent, sexual, political or religious.
  • Finished murals will be 90% similar to renderings. 
  • Artists will be compensated.
  • Materials will be environmentally considerate, supplied by approved vendors.
  • Anti-graffitti sealer will be applied to completed work.
  • Maintenance, though not expected, will be taken care of as needed.
  • Expenses will be minimal: Labor, Lifts, Paint, Sealer

2017 Program:

Spring: obtain public sector permissions; engage professional art advisors and patrons, choose artists to design murals and assign them panels to paint along a one mile stretch of vertical channel wall near the LA River Bikeway at Griffith Park.

Summer: paint walls during the LA River recreational season when activities such as kayaking and fishing are allowed; engage local communities, share with world through social media, showcase beauty of LA's global heritage and renown creative cultures as additional support for LA2024 Olympic bid

Fall: include in Getty's Pacific Standard Time: LA/LA museum initiative promoting local and global cultural tourism

(April - permissions granted, May - art submissions, June - final selections, July - installation)

Location of RoB 2017: 1 mile section of vertical channel wall adjacent to Griffith Park, the 134 freeway and LA River Bikeway.

Location of RoB 2017:
1 mile section of vertical channel wall adjacent to Griffith Park, the 134 freeway and LA River Bikeway.

After reviewing many potential sites, River of Beauty will begin this summer's gallery installation at the Griffith Park location for several reasons, including public viewing access, condition of the walls and adjacency to LA's largest municipal park.

After reviewing many potential sites, River of Beauty will begin this summer's gallery installation at the Griffith Park location for several reasons, including public viewing access, condition of the walls and adjacency to LA's largest municipal park.


Phase a: Griffith Park along Zoo Drive at LA River Bikeway entrance, near Ferraro Field.

Council of Advisors:

Our team of technical, cultural, curatorial and community advisors related to the professional art world provides strategic guidance, as well as submitting and helping select artists for consideration. This growing list includes: 

Obey Giant's Amanda and Shepard Fairy, Dan Flores; Beautify Earth's Evan Meyer and Ruben Rojas; LACMA curators including Modern Art's Lauren Bergman and Islamic Art's Linda Komaroff (plus several other departments); MOCA arts and education department; Mixografia's Remba family; Main Museum's director Allison Agsten; DCA and Watts Towers Art Center; Inner City Arts' Bob Smiland; Harry Chandler; plus river advocacy groups including RiverLA and FoLAR...


LA watershed mural precedents:

Frank Romero's mural on the concrete banks of the LA River north of Downtown depicts abstract images of Anza, a Spanish captain and indigenous symbols.

Frank Romero's mural on the concrete banks of the LA River north of Downtown depicts abstract images of Anza, a Spanish captain and indigenous symbols.

The Great Wall, Tunjungo Wash, SPARC directed by Judith Baca, 1974-1983...

The Great Wall, Tunjungo Wash, SPARC directed by Judith Baca, 1974-1983...

LA River and Water inspired murals:

Details from mural size paintings by LA artist Damian Elwes Showcasing Beauty and Water from Mountains to Sea

Details from mural size paintings by LA artist Damian Elwes
Showcasing Beauty and Water from Mountains to Sea

L.A. River 2005 by LA Mural icon Frank Romero currently exhibited at Museum of Latin American Art, previously exhibited at Natural History Museum Acrylic on Canvas, 120 x 552 inches

L.A. River 2005 by LA Mural icon Frank Romero currently exhibited at Museum of Latin American Art, previously exhibited at Natural History Museum
Acrylic on Canvas, 120 x 552 inches

Global civic mural examples:


I want to participate! *
I want to participate!
I'm *
I represent the following Cultural Arts organization/community group:
I'd like to support the River of Beauty with a tax deductible contribution: ($ amount) (donation links will be posted soon!)
I have access to the following items: Paint Sealer Scissor Lifts
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Phone *
Phone

Growing gallery of renown LA participating and potential artist partners:


Relevant programs, resource partners and technical and creative advisors:


Potential locations for future installations along the river:

Phase b: LA Greenway Trail adjacent to Frank Romero's mural, near Elysian Valley, Roundabout

Phase c: Downtown LA between 1st and 7th street bridges, 2016 site of CURRENT:LA

Phase f: near Coldwater Canyon and Valleyheart, site of  recent and proposed bike path improvements

Phase d: South of Downtown LA adjacent to Maywood Riverfront Park

Phase e: Long Beach Harbor between W. Shorline Dr. & W. Ocean Blvd.

Phase g: Sepulveda Basin Recreation Area,  locations tbd...

 

Phase h: Canoga Park at Los Angeles River Confluence near Headwaters Project


LA2050 groups presenting public art related proposals: